G is Not for Giraffe

The Alphabet Book of Endangered Animals

Live on Kickstarter right now. 

The animals that taught you the alphabet are endangered. This children's alphabet book helps bring attention to their dire need for help. 

Want to live in a world where your kids can learn the alphabet by pointing to animals you grew up with? We do too. Help us put this book in the hands of adults and children who can do something about it.

Take a peek into the process. 

Illustrations were done by Liesje Kraai. Rather than use AI, we opted to tell the story the old fashioned way—because the extra work is worth it. These animals are worth it. Liesje built out a style that could translate across all 25 featured animals. We wanted to deliver an adorable yet haunting message: these animals might not be with us forever.

It’s not just a book. It’s the cause. 

The future of these animals isn't yet written. There are so many things you can do to help them. That’s why we created a presence on two social platforms. On Instagram, readers are encouraged to follow @g_is_not_for_giraffe, on Bluesky, gisnotforgiraffe.bsky.social. From there, we direct wildlife conservation initiates to where they can do the most impact. Posts feature each endangered animal, then deep dive into what’s happening, what organizations need support, and how you can help in your daily life.

Cute Kickstarter rewards. 

To reach our intended funding goals, we also created a set of enamel pins based on animals from the book.