The beating heart of Samsung branding

Galaxy Flagship phones are the best Samsung has to offer. These range from the top-of-the-line S series, to the powerful Note, to technical marvels like Z Flip and Z Fold. I was a creative lead for every Galaxy flagship smartphone launch from 2018-2024.

Each Galaxy launch is a different beast. Different strategies, different targets, different approaches. Over that time, my team’s scope grew to cover much more of the Samsung dot com experience — launching Galaxy Buds, Galaxy Tablets, and even Galaxy Watches. Many of these sites have gone on to win awards. Here’s just a couple of my favorites.