Samsung | Galaxy Watch Ultra

Introducing the toughest Galaxy Watch yet

Time to get rugged.

We led the branding for the PDP digital launch for Samsung’s Galaxy Watch Ultra. This all-new premium smartwatch was designed to test your limits in outdoor environments with precision engineering, category leading durability and advanced health tracking.

We built the design system from the ground up. Dirt and all. Every facet of the Galaxy Watch Ultra itself became another opportunity to infuse the design identity into the PDP—helping visitors feel the raw power of Samsung’s most powerful smartwatch yet.

Built on a design system that reinforced identity.

Each element working in sync. Like clockwork.

Messaging, typography, layout, motion and interactive elements were all meticulously crafted to reflect the watch’s strength and sophistication.